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Increasing Your Clientele Through Club Event Promotion Ideas

By Colette Foreman


There are several reasons that can be given as to why people go clubbing especially at night. For the majority the top answer is they are looking for fun and a relaxing way to reduce stress. For some it is the best spot to mingle and make friends. Keeping note of the reasons helps you to plan well for club event promotion ideas.

It really does not matter whether you are trying to promote a lounge, bar, restaurant or a night club, the target audience is a significant factor to have in mind. The mistake that most people make is they do not work with a target audience.

The date you choose to hold your promotion is critical for the success of the joint. Carry out research to ensure you are at an upper hand. No similar events should be happening together with yours on that same date as this will reduce the number that attends the party.

Some of the celebrations that you might hold are weddings and receptions. Corporate parties are a good twist. Birthday parties and anniversaries always bring in new clients through the invites. Do not shy away from the vibrant baby showers.

Graduation parties are a good way of popularizing the joint. Most venues do not think about hiring their venues to association meetings and political movements. Their presence will prove beneficiary in the long run.

Music sets the pace, ambiance and mood of the entire event. Be very selective with what you offer as the type of entertainment may push away the crowd or bring it home. Select the appropriate DJ or a live band.

Gig promoters come with major charges that can be avoided yet they are quite resourceful. If affordability proves to be a challenge, take up the role and do as much advertising as you can. Use emails, posters and fliers and maximise on the press like the media houses and good rated radio stations.

The current market is mostly online. Having a good website will increase your prospects. The firms that have majored on online marketing can testify to this. Always give updates on face book and twitter.

Reward loyal customers, the ones who bring in new clientele and the ones who help the bar to make most profits. Giving away gift hampers is a perfect idea. Merchandised items that have been branded are always loved by the customers.

Be unique but relevant, inviting great artists like magicians and comedians increase your client base. To improve on your competitiveness, very interactive games can be formed that will drive people off their chairs.

If you decide to work with a promoter finalize on the method of payment before the actual event. Payment can be done in two ways. According to the number of heads the promoter is able to usher to the venue or in accordance to a percentage of the total profits.

Working with themes on daily basis is a marvellous idea. Taking the role of a gold sponsor in charity events and offering to host the event is an opportunity to get free publicity from the press and increase your customers and profits.

Socialites are the current style being used as a promotion tool. Their appearance together with promoters helps to brand the joint as it increases the ratings and brings in positive reviews. In case they will be in attendance make this fact as public as you can.




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